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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend has been so successful that it's now in its 6th edition. This book will teach you practical strategies to:
- encourage customers to spread the good word about your business
- attract new customers and gain their trust
- turn dissatisfied customers into loyal supporters
- list your products or services widely and inexpensively
- plan marketing events that will keep customers involved
- encourage the media to comment positively on your business
Robert Middleton's website ActionPlanMarketing.com is a wonderful resource center for service-based solo entrepreneurs. Browse his free reports and subscribe to his no-hype marketing tips
newsletter, which is highly valued in the service professional community.
Robert
Middleton's InfoGuru Marketing Manual is one of the most comprehensive collection of marketing
ideas and strategies available for the solopreneur service
professional. If you want to read just one book about marketing and
attracting clients, this would be the one. It gives tremendous value
at nearly 300 pages overflowing with easy-to-read hands-on information
and entertaining stories.
Get Clients Now! outlines a 28-day marketing program
for independent professionals in the service industry. This wonderful hands-on
process is taught through an approach that interweaves textbook and
workbook elements.
The author, C.J. Hayden, is as delightfully down-to-earth in her book as she is in person.
Lunar
Pages provides highly rated and inexpensive website hosting, domain
registration and email accounts with toll-free quick-response technical
support.
Constant
Contact is one of the most popular email marketing services, with easy-to-use templates for graphical e-zines and promotions.
They offer quality service at very inexpensive rates with friendly
toll-free tech support, and they listen to user requests when planning feature updates.Use this link to receive a free two-month trial plus
a $30 credit when opening a new account.
Printing
For Less offers superb customer service and good rates for
your printed marketing materials when attention to detail and quality are important to you. When Audrey once updated a brochure with a second printing, they caught a color error because they had compared her new order with the original print job from two years before. Impressive! They use green printing practices and have earned the Forest Stewardship Council's (FSC) Chain-of-Custody Certification for sustainable forestry. Use the discount code RP1YG5AA5 to
receive $25 credit with your first order.
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